Reach your target audience or potential customers quickly and effectively with the help of Google Adwords, Bing Ads, Facebook Ads etc.
If your site is missing on major search engines like Google, Yahoo, Bing etc, then you are possibly missing the potential opportunity with the people who looking for your services. By investing in Digital marketing from experts you can drive in huge traffic to your site with prominent search terms.
With our proven expertise we continue to hold top ranking for all our targeted keywords with a good quality score and ad rank.
Web Only Ads are prime components of your digital marketing campaigns, as the name implies these ads used only on the web to influence potential visitors across the web.
There are many types of web-only ads according to the marketing strategies you need to choose appropriately.
- Text Ads
- Image Ads (Static / animated)
- Video Ads
For effective performance in digital marketing, you need to identify target audience by demographics, age, gender and online advertisement platform (Google Adwords, Bing Ads, Facebook etc.,) to engage with them.
Below are the key elements of web-only ads set up.
Keywords Research & Competitive Analysis
Keywords are key components of SEO, a relevant keyword will trigger proper ads in search engines. Keyword research is identifying search terms which user searches for finding your products/services.
Building Effective Campaigns
Organizing proper campaigns in your account will help you measure the performance of a particular campaign. By grouping products/services and respective campaigns will help in determining the good return on investment and helps in targeting more specific user access with increasing ad performance.
Quality Score & Ad Rank
Quality score is very important for keywords, higher quality score keywords trigger ads to race at the top position and thus increases ad rank. Quality score is influenced by landing page relevance, keywords relevance and also the daily budget.
Ad Types and Scheduling
Once ads start serving, you will receive traffic from many sources/devices, it is always better to have text ads, images ads, video ads for device-specific ie., for desktop, tablet, and mobiles. We can also schedule ads display on the hourly basis for the day with a variable budget to target specific user segments.
Ad extensions are very recent improvements in sponsor ads. With the use of specific ad extensions, we can directly direct the user to potentials pages. Call extension, Site link extensions, Location extensions, review extensions have turned powerful in user engagement with the particular sponsored ad.
If your products/services are specifically made for any segment of visitors then it is necessary to target specific users with the help of ad campaign. User targeting can be based on demographics, gender, age, language etc.
Re-marketing is one of the powerful tools in approaching the potential user to advertise products/services once again on the web. Once the visitor has visited our website and by some means he could not complete conversion action, considering him as a potential visitor we can target him/her by showing our ads in re-marketing by storing a small piece of information in that particular system. Re-marketing strategy has proven more effective in business conversion in latest internet marketing strategies.
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