Landing Page Optimization

by | Jun 15, 2018

Landing Pages are quick conversion boosters, which focus on generating leads or selling products with high conversion rates.

A landing page is also a webpage that appears when a visitor clicks on your ad through your digital marketing campaigns and the best way to optimize websites performance.

Landing pages are very important for your digital marketing success. Dedicated landing pages designed for a specific marketing campaign. Landing pages are very effective as they only present one action for a visitor to complete.

If you want to get quick results without spending much time on redesigning present website design, then you and get started with Landing Pages for key products and services for better conversion rate.

Mainly there are 2 types of the landing page.

1. Click through Landing Pages for Products or services

As the name indicates, click through landing pages designed with products or services conversion goals. By providing sufficient product or service information to the visitors and take them closer to making a purchase decision, generally, click through button directed to shopping cart or registration pages.

Click-through landing pages used in:

  • Selling your product or service
  • Sign-Ups
  • Products and pricing

2. Lead Generation Landing Pages

Lead Generation landing pages are designed to collect user information such as Name, Email address and connect with them at a subsequent time. Leads considered as potential buyers of your product or service, you need to connect with them on subsequent time interval by providing them information about your products or service and bring closure to making a purchase decision. Collect minimum possible information through lead generation forms which help you to initiate marketing plans effectively. For instance don’t ask them private information such as contact number, location, date of birth etc., which looks scary and they just ignore your page.

 

Lead Generation pages used in :

  • Newsletter subscription
  • E-book download
  • Free trial
  • Discount coupons
  • Product notification

If you want to get quick results without spending much time on redesigning present website design, then you can get started with Landing Pages for key products or services pages for better conversion rate.

 

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"The best way to predict the future is to create it." - Peter Drucker
2018-06-30T17:44:34+05:30
"The best way to predict the future is to create it." - Peter Drucker
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"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
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"Your most unhappy customers are your greatest source of learning." - Bill Gates
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"The purpose of a business is to create a customer." - Peter Drucker